UrtheCast Goes Head-to-Head with Mobile Innovators in Beijing, China
Monday, May 14th, 2012
Last week, UrtheCast’s Co-Founder and Executive Vice-President, Wade Larson, flew to Beijing, China — one of the most populous cities in the world — to present UrtheCast’s case study in competition for top spot at this year’s G-Startup challenge. Up against some of the most innovative startups in mobile technology, UrtheCast poised itself to catch the eyes and minds of industry leaders and investors.
Beijing is no stranger to innovation and creativity; the city is noted for its lavish palaces, grand temples, art, and architecture — a sort of cultural Mecca within China. So, it’s no surprise that this G-Startup challenge would draw innovators from across the globe.
Beijing cityscape. Credit: Shutterstock
“The Fire Pitch portion of the challenge was especially unique. We only had three minutes to explain a project that’s ultimately going to change the way we view the world — it wasn’t easy, but we emerged as the winners of that round,” explains UrtheCast’s Co-Founder, Wade Larson.
As a part of the Global Mobile Internet Conference (GMIC), the Fire Pitch challenge included 20 mobile internet companies, the winner from which (UrtheCast) went on to join the twelve pre-selected finalists. Each finalist pitched their case study in three minutes to a panel of top venture capitalists and angel investors. Those left standing entered the final round of the G-Startup challenge; a competition that received initial applications from 100 startups in 19 countries. This final stage of the challenge saw contestants exhibit their final case study in a time frame of ten-minutes.
Central Business District of Beijing, China. Credit: Shutterstock
While presenting, UrtheCast kept the spotlight firmly held on its primary goal: to change the way we view the world by creating a new community platform.
“Though we didn’t win in the final round of the challenge, we received an overwhelming reaction from attendees. The impact we made here with individuals was just as rewarding as winning would have been. It’s clear that UrtheCast speaks to people on a personal level. You’ve got to love that,” says Larson.
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