The Sights of SXSW: From Urthelings to Mathematicians
Wednesday, March 14th, 2012
Celebrity sightings, parties, and web discussions aside, SXSW brings with it a host of interactions with some impressive characters — not only social media pundits, but with the scientific sort as well.
While part of our team was being interviewed, the rest were busy taking pictures of Urthelings and discovering ways people hope to use the UrtheCast platform when the cameras go live this year.
For more shots of Urthelings, check out the SXSW board. Here you’ll find some things that SXSW attendees want to get a look at when the cameras go live. (It seems like most people want to get a glimpse of themselves and their homes. We at UrtheCast can’t wait to discover some of Earth’s natural wonders. How about you?)

Operations Coordinator and Texas native, Laura Powell, at Austin's world famous BBQ joint, Saltlick. A wonder of the world in its own right...
Not only did the team run into Gary Vayerchuk, social media master, they had a long chat at the UrtheCast booth with Stephen Wolfram, an esteemed mathematician. (Right in time for Pi Day…) Stephen is a British scientist and designer of the application ‘Mathematica’ – computational software developed for engineering, science, mathematics, and technical computing.
Not only did the UrtheCast team spot some intriguing folk, they were also spotted themselves, as Eric was grabbed for an impromptu interview with a reporter from the Associated Press.
All-in-all, it was another awesome day at SXSW. Check back for more tomorrow as we wrap up the week!
by Theras Wood
Be sure to follow us on twitter @UrtheCast @TherasWood



